Selling cancer medicine

I rarely ever bring work to the blog but that is cause work has hardly ever before been something that touched something in me...

Have been handling cancer drug sales since a few days... People/doctor assistants keep telling me that i don't appear to be an MR... may be i don't... But then i like to surprise people :)

The latest stint of mine however has disturbed me to some extent. Seeing people in excruciating pain is not the best job indeed...
And when you know you are unable to do much for the poor farmer who has sold his land to treat his cancer... Which is anyways going to kill him in another year...
It feels sick... it really does.

But  i am doing this. I am really really surprised at myself cause i am being fine at it. 
It feels good. Really.

Cancer is a horrible disease - to say the least -  and u feel like doing something... Anything... to make that little leukemic kid  feel good...or to make the last few days of the old lady easier...And i guess that partly motivates me to do my job well with the doctor!

There is so much that this industry needs. So much that can be done...
Done better.
May be some companies are doing it already... And some have tried and failed.
I certainly must not be the first one to feel that things can change here and i can be the change agent!

To list a few things wrong here

  1. Compassion: People work for their target and not the patient
  2. Doctor works for the patient but cant help but get a little selfish at times - cant help it he too... Struggle and competition is killing there too!!
                          But they are all not the same. And its a relief
  1. Sincere people will be valued. Easily... coz they are oh-so-rare!
  2. The doctor and the patient - especially while fighting wid cancer require so much more than just cheap medication...

Why cant the pharma cos grow out of their roles and do something more!
Being profit centric is right... But lets go beyond...
It doesn't cost a bomb... Really... And if you have to think business - it comes around only to add goodwill to you - doesn't it?

All in all - realised that there are very many need gaps - gaps that can filled... And filled profitably!
The Indian pharma industry is at its inflection point they say - It is growing...In terms of medicines... In terms of acquisitions and mergers...
But is anyone doing something bout the very fundamental thing - bout what is the requirement at the ground level???

What does the patient really really want??

Sensitisation of the work force... Important...
An MR sits in doctors waiting room - not giving seat to an elderly patient...
Saddening.

Hospital waiting rooms are depressing enough already... And these things only make you feel worse...

5 comments:

ashuzawar said...

Relate to this so much...
Its not only Pharma / drugs..
Juzz feel the same way in my industry..Infrastructure financing!

there's a so much that firms can do for environment, without many efforts really, but alas, it all starts wid money and ends there...

Amit T said...

MRs/Docs sells the meds but what patient buys is - hope. And the fact remains that if they dont do it someone other will do it because people/patient/relatives wants to believe in something (and I am, myself is an example of this). I think those who can afford, push products to them, make your money and use some portion of it to educate masses about healthy way of living.

Ratnakar said...

you should try your best to help patients best possible way you can.By just talking and giving courage to face the situation to the patient you can help him.Selling cancer drugs is part of service you are doing to the cmmunity to reduce the sufferings.Please carry on the good work you are doing.God bless you.

Neha said...

I agree with your dad.. Providing easy access to the cancer drugs is your part in the service.. And they are grateful for that!
About the "going beyond" bit.. Well most of the senior mgmt across sectors doesnt think about it! They dont make Ratan Tatas everyday u see!

Since you work with the doctors and the patients, you definitely have a clearer idea of what happens at the fundamental level and what can be improved!
And currently you can all but suggest something to your seniors.. And try with all your might that they buy it!
Its not very difficult! Lets take the discussion on those ideas off ur blog! :-)

Anonymous said...

It's the same across most industries...as we grow older we tend to realise that we'd like to do something for a grater good...hopefully that time will come sooner for more rather than few...